A bit more daylight, warming temperatures… change is in the air! Harness this rush of seasonal shifting to tackle a spring clean of your business’ social media accounts that may have gotten lost in the end of year rush. Heck, on a nice day, why not grab a refreshment and find a nice spot to sit outside to do your work. Not only will you get the benefit of some fresh air, you may even get a vitamin D boost!
Prioritize based on previous seasons
Have you created social profiles on multiple channels for your business? After evaluating where you are getting the most traction, create a ranked priority list of your social channels to “spring clean.” This tactic helps keep you focused so you can cruise through your updates without getting (too) sidetracked.
Dust ’em off
Have people left comments that you haven’t gotten to because you’ve been busy with other parts of running your business? Spring is the perfect time to give them a dust off and let people know you’ve heard them. Use PostBack.com to create Posties responding to reviews your business has received. Posties allow for more information about your interaction, while keeping your legal team happy. Plus, you can share the Postie as a response to the original review.
Sow seeds for the future
Spring is the perfect time to plant some metaphorical flowers. Extend goodwill to your customers who have taken the time to comment online… even if it may not be positive. It’s amazing how some good old-fashioned customer service strategies can work wonders towards reaching a solution. Check out our PostieDex guide to customers for tips on how to interact with different client types.
Take a moment to breathe
Running a business these days can be grueling… physically and mentally. We often get caught up in our tasks at work, and it’s easy to make ourselves the last priority. Especially after the holiday rush and boldly starting a new year. Now that you’ve refreshed your business on socials, be sure to make some time to enjoy the outdoors for yourself this spring. Find a park or greenspace and take advantage of some “forest bathing” to enhance your mental wellbeing.
